Editing the Commercial

Today was the day we edited our footage into a proper commercial. We begun my opening up our laptop. We then opened IMovie then opened up all of our footage. And selected what clips we would be using. We took multiple tales of each shot so we could have options if anything didn’t meet our expectations. And we then dumped the clips that the group agreed on. And arranged the clips in the correct orders. We then viewed the commercial as one 25 second clip and saw a few issues.

We noticed the choppiness of the jump cuts. We looked into adding transitions and viewed our options. We then added a fade in transition between scene 2 and 3. And a cross blur transition between scene 5 and 6. We also left the ones that looked more smooth with jump cuts. So we had cross blur, fade in, and jump cut transitions. We then added sounds. It was a pre-made IMovie sound effect it was the sound of a symbole crashing. We also inserted text. This text said “America runs on Dunkin”.

Now I will tell about all the issues we had in the editing process. To begin we had the school computer we selected to use not work. So we had to get one of our group members to let us use their laptop. We also had to select a editing software to use we considered downloading one but ended up using IMovie. This means if we have any issues we can’t receive help because our teachers only know how to use pinnacle studios. Another issue was the worry that the laptop would die because it was low on battery. And finally not all of our clips met our expectations and if we had the time we would refilm and fix the issues but we are satisfied with the result even if it’s not perfect.